For me, Product Design is a process through which I identify market opportunities and understand the issues people have, then create a solution and validate it with help from real users.
Nowadays the design process goes beyond a regular expression, and the main focus is to solve problems and offer customers the right solution. While I was an artist at first, now I am a scientific design. My primary concern is to strategically innovate and use systematic approaches to bring in the best solutions and ideas.
Shifting from abstract to concrete ideas
I am a firm believer that the right product design is all about finding order where there’s a lot of chaos. Designers always tend to start with an abstract idea and then they adjust and adapt it in a proper manner. It’s important for me and every designer to offer the best possible product design that’s concrete and usable.
What features to deliver
Feature-wise, the most important thing is to understand what problem is appearing at this time, who has the problem and what can be achieved in a dedicated manner. Once I answer these questions, I have a very good insight into how the products needs to look, what features it has to deliver and many other similar things. Adapting and adjusting all of that is incredibly important, and we need to handle the process accordingly and in a unique manner.
Creating a strategy
For me, the design process is all about creating a strategy, iterating and then executing it. Then all of this has to correlate with the dedicated framework we mentioned above. You can then break down the core parts into multiple steps and validate as you go along. I found this to work very well and it has the potential to make a massive difference all the time. You will establish a hypothesis, then you can idea and synthesize, create and then start experimenting. Only after proper testing can you validate everything.
Finding a solution to a problem includes the following five phases:
Hypothesizing is great because you get to learn more about the people for which the design is actually for. Researching helps a lot, and you finally get to understand the users, what they need and what you can do for them in a proper manner. At the end of the day, research is all that matters.
- Business Goals
- Data/ UX KPIs
Defining is crucial since it helps you create a point of view according to the user requirements and needs.
- User Flows
Ideation becomes a pivotal process because this is where you try to come up with solutions. You want to have as much freedom as possible to push things to the next level and establish the best result.
- User Testing
- Gather Feedback
Once you have the right ideas, you need a prototype. This will help you test out and experiment your hypothesis to see if it’s a correct one or not. Once you create a prototype, you can see if the design is good, if it needs adjustments and so on.
- Evaluate Data
- Measure Success
- Key Takeaways
Validate everything and you will be good to go. The truth is that testing will require a lot of time and effort, so you need to take your time and go through multiple test cycles to achieve the best results.
As a designer, I understand that product design requires a lot of work and commitment. But I am here to work closely with you and your team to bring in that great vision to life. Nothing is impossible if you want to make it work, and I can guarantee you will have a great time working with me on the best product design!